Welcome to Modaway AI ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains what information we collect, how we use it, and your rights when you use the Modaway AI platform to design, share, and purchase custom fashion pieces.
Who is the Data Controller?
Modaway AI (and its operating parent entities) acts as the Data Controller responsible for your personal data.
What Data We Collect
We collect data you provide directly to us, as well as data collected automatically when you use our platform:
- Account & Profile Information: When you register, we collect your Full Name, Email Address, Password, Profile Picture, and Location/Currency preferences (e.g., EUR/World).
- Third-Party Login Data: If you choose to link your account via Google (as shown in your Account & Security settings), we receive basic profile information (like your email and name) from Google.
- AI Prompts & User Content: When you use our AI to create designs, we collect the text prompts you enter, the style parameters you select, and the resulting generated images. Please do not include sensitive personal information in your design prompts.
- Order & Shipping Information: If you purchase a physical product, we collect your physical address, phone number, and shipping details.
- Payment Information: We offer various payment methods (Visa, Mastercard, PayPal, Apple Pay, Amazon Pay, Klarna, etc.). We do not store your full credit card details. Payment processing is handled securely by our third-party payment providers.
- Usage & Technical Data: We automatically collect data about your interactions with our site, including IP addresses, browser types, cookies, and tracking technologies (via Google Analytics and similar tools) to improve our service.
How We Use Your Data
We use your personal data for the following purposes:
- To Provide the Service: To operate your dashboard, track your fashion editions, generate your fashion pieces, and manage your "Signature Pieces" and "Limited Drops."
- Order Fulfillment: To manufacture in Italy and deliver your physical products to your door.
- Community Gallery: If you choose to share your designs or get featured, your profile name (e.g., "Tyler," "Elena") and generated designs may be displayed in the public Modaway Gallery.
- Customer Support: To respond to your inquiries when you contact us.
- Marketing (with consent): To send you newsletters, exclusive updates, or promotional materials via email (e.g., Mailchimp). You can opt-out at any time.
- Analytics & Remarketing: To understand how users interact with our site and serve relevant advertisements on third-party platforms.
Third-Party Services & Data Sharing
To run Modaway AI, we share necessary data with trusted third parties, including:
- AI Service Providers: Technologies used to process your prompts and generate images.
- Payment Processors: Such as PayPal, Klarna, Amazon Pay, Apple, and credit card gateways to process your purchases securely.
- Logistics Partners: DHL, UPS, FedEx, etc., to deliver your shoes and bags.
- Analytics & Marketing: Google Analytics, Mailchimp, and advertising partners to help us analyze traffic and market our brand.
- Some of our forms are protected by Altcha Captcha protection on specific forms and its Privacy Policy applies.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to provide, customize, evaluate, and improve our platform. A cookie is a small text file that is stored on your device when you visit our Website. We use the following categories of cookies:
- Strictly Necessary Cookies: These are essential for the core functionality of the Website, such as allowing you to log in, keeping items in your cart, and ensuring secure checkout. Because the platform cannot function properly without them, these cookies cannot be disabled.
- Marketing & Analytics Cookies: With your consent, we use these cookies (such as Google Analytics and advertising pixels) to understand how you interact with our Website, track platform performance, and deliver relevant promotional content to you on third-party platforms.
Managing Your Cookie Preferences:
You have full control over non-essential cookies. You can customize, opt-in, or opt-out of Marketing & Analytics cookies at any time by clicking the "Cookie Options" or "Manage Preferences" link located at the bottom of our Website or at this link. Additionally, most web browsers allow you to control cookies through their settings.
Data Retention
We keep your personal data only as long as necessary to provide you with the Modaway AI service, fulfill your orders, and comply with legal or tax obligations.
If you request an Account Deletion (via the "Delete Account" option in your dashboard), we will erase your personal data, except for data we are legally required to retain (like past invoices).
Your Privacy Rights (GDPR Compliant)
If you are located in the European Economic Area (EEA) or other jurisdictions with similar privacy laws, you have the following rights:
- Right to Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can update or correct your profile information at any time in your Creation Dashboard.
- Right to Erasure (Right to be Forgotten): You can delete your account and request that we delete your data.
- Right to Withdraw Consent: You can unsubscribe from our marketing emails at any time.
- Right to Restrict or Object: You can object to certain types of processing, like automated profiling or direct marketing.
How to exercise your rights:
Simply email us at legal@modaway.ai. We will respond to your request within 30 days.
Security
We use industry-standard organizational and technical measures to protect your data from unauthorized access, loss, or misuse.
However, no internet transmission is 100% secure, so we encourage you to use a strong password and keep your login credentials safe.
Contacts
We operate as Modaway AI ("the Company", "we", "us", or "our"), an entity registered and incorporated under the laws of The Netherlands, with our registered office and main trading address at Danzigerbocht 45 Y, 1013 AM Amsterdam, The Netherlands.
If you have any questions about this Privacy Policy, your privacy rights, or how we handle your data, please contact our Data Protection team by email: legal@modaway.ai.
Changes to this Policy
We may update this Privacy Policy from time to time to reflect changes in our AI technology, platform features, or legal requirements.
Last Updated: 11 March 2026